Ford Ranger is Europe’s Best-Selling Truck of 10 Years

Ford Pro’s Ranger pickup is marking an impressive milestone, celebrating a decade as Europe’s best-selling pickup truck. After a decade of leadership in the segment, the Ranger remains the go-to choice for customers, with the 2024 sales figures reinforcing its dominance. 

In 2024, the Ranger accounted for nearly half of all pickup sales in Europe, securing a 43.6% market share—an increase of 1.3% compared to the previous year. The truck’s popularity continues to soar in individual markets, with growth of up to 18.6% in some countries. In total, Ford Pro sold 60,400 Rangers across the region, marking a 4% increase year-on-year. The vehicle’s enduring success is a testament to its strong reputation and commitment to meeting the needs of European customers.

Building on this momentum, Ford Pro is ushering in a new era for the European Ranger with the introduction of the all-new Ranger PHEV (Plug-in Hybrid Electric Vehicle). The electrified model offers an unmatched combination of power and efficiency, offering a 43 km EV-only driving range and a remarkable 697 Nm of torque—the most of any Ranger in production. The Ranger PHEV doesn’t sacrifice towing, payload, or off-road capabilities, making it a compelling option for customers who require both performance and sustainability. 

Additionally, the Ranger PHEV comes with the Pro Power Onboard feature, allowing users to power up to 6.9 kW of tools or equipment directly from the truck’s battery, eliminating the need for a separate generator. Production of the Ranger PHEV is already underway in Silverton, South Africa, with European deliveries expected to begin in the spring of 2025. This addition is set to redefine the pickup experience, offering customers enhanced productivity for both work and play.

Reflecting on the Ranger’s success, Hans Schep, General Manager of Ford Pro Europe, stated, “Ranger’s decade as Europe’s favourite pickup has been built on a deep understanding of our customers and how they use their trucks—and our all-new Ranger PHEV will use electric power to take the pickup experience to the next level.” 

Ford’s commitment to understanding and meeting customer needs is evident in the development of the next-generation Ranger. Through collaboration with customers globally, Ford has created a truck that seamlessly fits into their work, family, and adventure lifestyles. With the arrival of the Ranger PHEV, Ford continues to push the boundaries of what a pickup can do, offering both power and sustainability for today’s diverse drivers.