You Won’t Believe How Small Ford’s New Pickup Truck is!


Ford has been making trucks for more than 100 years, and now they’re entering an entirely new segment. This new Ford pickup is different from the rest, but it went through the same rigorous designing, testing, and reworking. 


This new truck was revealed to the public on July 17, and we’re pretty excited to get our hands — fingers on it. You see, this isn’t a normal pickup, it’s Ford pickup truck emoji. 


There are billions of emojis sent every day, and nearly every mode of transportation represented in the pictorial language, it’s no wonder truck fans started clamoring for a pickup truck. Ford heard the calls, and that’s why they took it upon themselves to campaign for change.  


Ford designed their own pickup truck emoji, and the company submitted the proposal to the Unicode Consortium — the organization that reviews and approves proposals for new emojis. 


Joe Hinrichs, Ford’s president, automotive said, “Given the popularity of Ford trucks globally, there’s no one better than Ford to help bring an all-new pickup truck emoji to hard-working texters around the globe.”


Pickup truck drivers and texter rejoice, because today the pickup truck emoji has been short-listed as a candidate for inclusion  in a future version of Unicode. 


The concept emoji’s capable styling has been tuned to meet current trends. “Our team spent a lot of time digging through message boards, texting influencers and watching social media feeds to really understand our customers’ needs,” said Craig Metros, Ford North America design director. “People want a truck emoji that’s fresh, stylish, carries their ideas, and ‘tows’ the line on what a truck means. The end result is a modern icon that should give all truck fans a smiley face emoji.”


If the emoji designed is approved it will be on platforms in early 2020. We can’t wait to start sending messages with this little truck inside!

Categories: Social
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